ATHLETE TOUGH2017-05-04T14:40:41+00:00

About ATHLETE TOUGH

The number one issue concerning Coaches is that their success or failure is directly linked to the mental toughness of their athletes. Coaches are unanimous in saying that they struggle with HOW to develop resiliency. So ATHLETE TOUGH™ Handbook and Video Series was developed by Olympic Medalist Bo Hanson to answer this call.

Taking advice on developing mental toughness is like any other area in your life. You want the best. You want someone who has experience, has done it themselves and has a proven track record of helping others achieve their best results. Bo Hanson IS the best person to deliver on this topic.

Why? Because he is an elite athlete himself who has put these proven strategies into practice time and time again throughout his own sporting career. Bo Hanson knows what it means to be ATHLETE TOUGH. He lives high performance every day as an athlete, Coach and Consultant so he knows the value in getting the “people side” of sport right. If you want to know more, you can find out why Bo Hanson is ideally qualified here.

Throughout the ATLETE TOUGH program Bo shares his knowledge with both the Coach and athlete in mind. The goal? To get you to take action so you can really learn how to build mental toughness, resilience and grit. Bo Hanson uses his skills and teaches you HOW to become, and stay, ATHLETE TOUGH.

And the best bit? Many of the books or programs out there on mental toughness are written by psychologists in a language that is hard to understand. ATHLETE TOUGH™ is written by an Olympic Medalist and an athlete who has personally USED these strategies and gained success because of them. It is practical and it is written for Coaches and athletes by a Coach, Athlete and Consultant all wrapped up in one! Not only that, but these strategies have helped form the successful business Bo Hanson has today – Athlete Assessments. ATHLETE TOUGH is also designed specifically for athletes so you know the information is relevant and useful to you.

What is ATHLETE TOUGH?

Solving a TOUGH Problem in Sport

Coaches are unanimous in saying that they struggle with HOW to develop resiliency in their athletes. So ATHLETE TOUGH™ was developed to answer this call. It is practical. It is written for Coaches and athletes by a Coach, Athlete and Consultant all wrapped up in one!

Many of the books or programs out there on mental toughness are written by psychologists in a language that is hard to understand. ATHLETE TOUGH™ is written by an Olympic Medalist and an athlete who has personally USED these strategies and gained success because of them. Not only that, but these strategies have helped form the successful business Bo Hanson has today – Athlete Assessments. ATHLETE TOUGH is also designed specifically for athletes so you know the information is relevant and useful to you.

What is ATHLETE TOUGH?

ATHLETE TOUGH™ Handbook & Video Series is designed to ensure your athletes never give up, never quit on their team and never quit on themselves.

ATHLETE TOUGH™ delivers proven strategies on how to be mentally resilient. The fact is, tough athletes have a system that works for them and by using the strategies outlined in this program, you too can develop a system that works for YOU.

ATHLETE TOUGH™ provides step-by-step processes to help athletes become and stay mentally strong.

Tough athletes block out distractions such as the scoreboard, crowd or opposition and focus on what they need to do to produce the best outcome.

Tough athletes focus their energy on what they can control.

When one goal has been achieved, tough athletes raise the standard for themselves and set a new goal, constantly stretching and challenging their comfort zone.

Tough athletes never leave a practice session incomplete.

Tough athletes look for feedback which is going to help them improve. Even if the feedback is difficult to hear.

Mental toughness is not a mythical quality possessed by only a few. It is a teachable skill and there are proven strategies to develop your athletes to be ATHLETE TOUGH.

This is what it takes to be ATHLETE TOUGH.

Mental toughness is not a mythical quality possessed by only a few. It is a teachable skill and there are proven strategies to develop your athletes to be ATHLETE TOUGH.

Being ATHLETE TOUGH is defined by the actions you take when your performance matters the most. In the heat of battle or when all seems lost, those who stay in the game are those who never lose sight of why they are in the game in the first place.

Look Inside

Want to learn more about how the ATHLETE TOUGH™ Program can improve your athlete’s mental toughness? We have provided exclusive access to a sample chapter from the ATHLETE TOUGH™ Handbook and a sample from the ATHLETE TOUGH™ Video Series.

VIEW A SAMPLE

Want a taste of what it takes to be ATHLETE TOUGH?
Download your FREE copy of the ‘9 Things Tough Athletes Do’ Workbook now.

What have clients said about ATHLETE TOUGH?

It is hard to say what the BEST thing has been about the ATHLETE TOUGH Program because it has been helpful in so many ways. My clients and I appreciate the clear, concise way that the Program is laid out, and that the strategies are practical, rather than just theoretical. Some of today’s coaches like to wax poetic for the days of “athletes who would run through walls to play our sport” and for how tough the athletes “used to be”. I think that it is important to remember that the origin of the coaching profession is EDUCATION. We need to educate our student-athletes, many of whom have come to us with a very different skillset from their Coaches, with concrete strategies that they can employ to achieve mental toughness. ATHLETE TOUGH does that, and does it very well. Evolution is necessary for growth and to sustain life in every profession, and this is a great resource to use in the evolution of both athletes and Coaches in order to set up both of them for success.

Becky Ahlgren Bedics, Ahlgren Bedics Consulting

Best aspect – everything!! Having a program like this available to our young players has been amazing. In just a few short weeks, they have increased their communication, starting to hold each other accountable, and raising their expectations of not only themselves but each other. The online videos really help to drum home the messages throughout this program. It allowed the players to hear from someone else other than the coaching staff. Seeing the light bulb moments, the determination, and the start of their self-belief has been amazing. I have been going through the program myself as a head coach, and teaching myself to get comfortable with being uncomfortable. Teaching not only the players but myself, how to be mentally strong and tough. I was lucky enough to see Bo present at a VIC netball conference. He was amazing, and his stories were very relate-able. This is a resource any coach can use at any level, especially at grass roots.

Shea Cunningham, Netball Coach - Victoria, Australia

It is relevant and directly applicable to the high school student athletes that I am working with. When the opportunity to be a Character Coach came up at the high school where I’ve taught, and coached (football and wrestling) at for many years, I was very excited as I knew this was an area of great need. After a few meetings with the football teams I realized I needed a curriculum to address the many issues that needed to be covered. Fortunately, I stumbled upon ATHLETE TOUGH, ordered it and implemented in right away. It has been and continues to be a key part of our ever-expanding Champions of Character program.

Timothy Hess, Newark Unified School District

One aspect of the Athlete Tough Program we really benefited from was the breathing exercises. From a coaching perspective, our team ‘breathing time’ becomes a special place for each individual and I ‘keep my distance’. As a team we stop and breathe during each training session. It’s a time reserved just for the athletes to find inner peace, strength and resolve. No Coaches barking at them, no team members demanding and no opponents challenging them. I have found these moments of breathing, when applied consistently and properly, to be the critical differentiator in match play.

Tim O’Brien, St Mary’s College Rugby Union Men’s D1 Coach

The breathing technique Bo taught us helps with controlling my temperament, especially when faced with difficult situations. I practice my breathing daily as it helps me find my neutral self, where I’m not too high or too low in regards to my behavior. It helps with my fitness as well, especially after a conditioning session. When I feel short of breath after a grinding run, I use the breathing practice to help me expand my diaphragm and the upper part of the lung where athletes usually never fully utilize.

Kevin O’Connor, St Mary’s College Rugby Union Men’s D1 Captain

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